Monday, January 11, 2016

International Marketing Helps in Expanding Your Business Presence into Foreign Markets

International marketing is a marketing strategy implemented on a global scale by business organizations that want to expand their presence into foreign countries. When a business enterprise (irrespective of its size) wants to target their product/service to potential customers of another country other than the country it resides, the company has to take genuine efforts even if the company has the financial stability in spending huge sums of dollars at a new exporting venture.

Must Have Thorough Knowledge of the Foreign Market

If your business need to sell products or services in an international market, you need to know more about the foreign market you are targeting your product/service. You need to gather information about current market trends, your competitors of the market you are targeting, current political-geographical scenario, and many other aspects. While the principles of marketing is generally the same across the globe, but the business environment can be dramatically diverse from country to country, and even region to region.

According to industry experts, some of the frequent marketing concerns that you will face when you focus on international markets include advertising, price, input costs, distribution, and the stability of the foreign market(s). These factors are likely to vary by country and you have to choose the country which you think is more suitable to start conducting your business. Whether you are running a large business enterprise or a small business venture – to get over these hurdles, you need to coordinate and manage an efficient marketing plan.

Setting Up Your Operational Base in another Country

For large business organizations, they can set up their own operational or manufacturing base in the particular country they target. But when it comes to small business enterprises, it is hardly ever an option as it usually requires enormous sums of capital. Instead, they can form business partnership with either domestic or foreign business ventures that are already established in that target country.

There are business consultants who specialize in international marketing can also provide necessary expertise and guidance in developing business / marketing strategies. They can connect you with local intermediaries they can trust and rely on. They can provide you information on potential customers, pricing, advertising, distribution, and input costs. Also, they can help you in contract negotiations and setting up your exportation venture faster and more efficiently.

Another important point you need to note is that large business organizations can bear the losses occurred due to poor marketing strategy and preparation, but it is not same with small businesses as it will wipe out them completely.  So, for small and medium enterprises, market research is a vital strategy, and this is not just achieved by what you know, but who you know.

How to Determine Which Country is Right for Your Business

In the era of internet and mobile technology, many large corporations started investing on highly reliable and cost effective international business strategy tools that help them in finding opportunities for conducting their business in foreign countries. A web-based and user-friendly international business simulation software enables you to:

·         Determine which country has the highest market potential for your business
·         Conduct a company situation analysis in a global context
·         Develop your unique marketing strategy for entering that country
·         Choose the most effective entry mode plan for that potential market


Many business consultants, company executives, business instructors, government trade specialists, and even university professors use international business software for business and educational purposes. If you are interested in using this software, you can approach experts who develops this software, and they will help you in how to use this software to fulfill your business expansion goals. 

1 comment:

  1. eToro is the best forex trading platform for novice and established traders.

    ReplyDelete